Mick Spencer co-founded Gravity Drinks Co. with a clear mission: to shake up the alcohol industry with a better-for-you brand that doesn’t compromise on taste, style, or values. With his background in building purpose-led businesses, Mick helped shape Gravity’s bold identity focusing on low-sugar, low-calorie, vegan-friendly drinks that connect with the modern consumer. From brand strategy to go-to-market execution, Mick played a key role in launching Gravity into a competitive space, combining sharp commercial thinking with creative brand storytelling. Gravity is more than just a drinks company, it’s a movement, and Mick’s vision brought it to life.